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Going, Going, Gone!

When GrupoFlor opened their flagship retail store located in Salinas, CA they recognized that many local consumers were looking for the cheapest options available – sometimes, even opting for the “black market” instead, which lacks the safeguards, quality, and consistency you get from the legal cannabis market.

From that need, FireSale was born. This brand caters to those who don’t care about the bells and whistles and frills of the consumer experience. Seasonal, limited, and sure to sell out, it’s the reliable daily deal for the daily smoker.